Privacy policy

Last updated: October 31, 2025

Bindee operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bindee is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Additional Disclosure: Third-Party Tracking and Meta Pixel

Meta Pixel and Third-Party Advertising Tools

We use third-party tools, including the Meta (Facebook) Pixel, to help us understand how users interact with our website, measure the effectiveness of our advertising, and deliver personalized ads to you on Facebook, Instagram, and other Meta services. The Meta Pixel enables us to track certain actions you take on our website, such as page views, items added to your cart or wishlist, and completed purchases (“Pixel Events”).

Personal Information Collected via Meta Pixel:

  • Your device and browser type

  • Pages you visit and actions taken (e.g., view, add to cart, purchase)

  • Your IP address, location information, and unique identifiers

  • If you are logged into Meta (Facebook, Instagram), this may be linked to your user profile by Meta

How Meta Pixel Data Is Used:

  • For ad personalization and targeting across Meta platforms

  • For analytics and marketing performance measurement (by us and by Meta)

  • To build audiences similar to our website visitors (“lookalike audiences”)

  • To provide you with relevant ads based on your activity on our site and other merchants using Meta Pixel

How to Opt Out of Meta Pixel Tracking:

  • You may opt out of Meta Pixel tracking by adjusting your browser preferences, using ad blockers, or managing your ad settings in your Facebook or Instagram account (see Meta Ad Preferences).

  • You can also opt out of cookies and tracking by using our website’s cookie consent banner, where you may reject non-essential cookies including those for ad targeting.

Your Rights and Choices:

  • Depending on your location (including under India’s Digital Personal Data Protection Act, EU GDPR, California CCPA/CPRA), you have a right to access, delete, correct, or request porting of your personal information, including data collected via Meta Pixel.

  • You can exercise these rights by contacting us at namastey.bindi.shop@gmail.com or using the options provided in your Meta account.

  • Data shared with Meta is handled according to Meta’s Privacy Policy.

Children's Data and the Meta Pixel:

  • We do not knowingly use the Meta Pixel to track users under the age of majority. If you believe a child’s data has been collected by mistake, please contact us immediately for removal.

Retention and International Transfers:

  • Data collected via Meta Pixel may be processed and stored by Meta in jurisdictions outside India. These transfers rely on valid legal mechanisms (as described above).

  • Information retained by us or Meta will be kept only as long as necessary for the stated purposes, subject to applicable law.

Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC ("Google"). GA4 uses cookies and similar tracking technologies to collect information about how you interact with our website, including pages visited, time spent on pages, actions taken, and purchase behaviour. This data helps us understand website traffic patterns and improve our services and customer experience.

Information collected via GA4 includes:

  • Pages you visit and actions you take (e.g., product views, add to cart, purchases)
  • Your device type, browser, and operating system
  • Your approximate location (country/city level, derived from IP address)
  • Session duration and navigation paths
  • Referral source (how you arrived at our website)

How GA4 data is used:

  • To analyse website traffic and user behaviour
  • To measure the effectiveness of our marketing campaigns
  • To improve website performance and user experience
  • To track conversions and sales funnel performance

Data transfers: Google may transfer and process your data on servers located outside India, including in the United States. These transfers are subject to Google's data transfer mechanisms and applicable law.

How to opt out: You can opt out of GA4 tracking by installing the Google Analytics Opt-out Browser Add-on. You may also manage cookie preferences through our cookie settings or your browser settings. For more information on how Google processes your data, please visit Google's Privacy Policy.

WhatsApp Marketing

If you provide your phone number and explicitly consent to receive WhatsApp messages from us, we may use your phone number to send you marketing communications, promotional offers, new product announcements, and order-related updates via WhatsApp.

Important information about WhatsApp communications:

  • We will only send WhatsApp marketing messages with your explicit prior consent
  • WhatsApp is operated by Meta Platforms, Inc., and all messages sent through WhatsApp are subject to Meta's Privacy Policy
  • Your phone number and message content may be processed and stored by Meta on servers outside India
  • We do not share your phone number with third parties for their own marketing purposes

How to opt out: You can opt out of WhatsApp marketing messages at any time by:

  • Replying "STOP" to any WhatsApp message from us
  • Contacting us directly at namastey.bindi.shop@gmail.com
  • Requesting removal via our contact page

Opting out of WhatsApp marketing will not affect your ability to receive transactional messages related to your orders (e.g., shipping updates, order confirmations), which may still be sent where necessary to fulfil your purchase.

Email Marketing & Consent

We send marketing emails only to customers and subscribers who have explicitly opted in to receive them. You may provide consent to receive marketing emails by:

  • Checking the marketing opt-in box at checkout
  • Subscribing via our website newsletter sign-up
  • Creating an account and opting in to marketing communications

We use [Shopify Email / Klaviyo] to manage and send our marketing communications. Your email address and related data are processed by these platforms in accordance with their respective privacy policies.

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email. Unsubscribing will not affect transactional emails related to your orders.

Your Rights Under India's Digital Personal Data Protection Act (DPDP Act), 2023

As an Indian business primarily serving customers in India, we are committed to complying with the Digital Personal Data Protection Act, 2023 ("DPDP Act"). Under the DPDP Act, you have the following rights as a Data Principal:

  • Right to information: You have the right to know what personal data we hold about you and how it is being processed
  • Right to correction and erasure: You may request correction of inaccurate or incomplete personal data, or erasure of personal data that is no longer necessary for the purpose it was collected
  • Right to grievance redressal: You have the right to have your grievances addressed in a timely manner
  • Right to nominate: You may nominate another individual to exercise your rights on your behalf in the event of your death or incapacity
  • Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal

To exercise any of these rights, please contact our designated grievance officer at: Email: namastey.bindi.shop@gmail.com Address: Best Nagar Goregaon West, D1604, Mumbai, MH, 400104, India

We will respond to your request within a reasonable timeframe as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at namastey.bindi.shop@gmail.com or contact us at Best Nagar Goregaon West, D1604, Mumbai, MH, 400104, IN